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Lead Reactivation Engine
Reactivates dormant leads with coordinated voice, SMS, and email sequences.
Dormant-lead reactivation runs against CRM segments that meet the dormancy criteria: contacted 6 to 12 months ago, never older than 24 months, never on an opt-out or DNC list. The sequence is staged across voice, SMS, and email, with messaging keyed to the original dormancy reason — quoted-not-closed, no-show on the appointment, timing wasn't right at the time. Win-back offers and incentive logic are configurable per segment. Conversion is measured back to closed deal in your CRM at the 90-day mark; everything before that is leading-indicator metrics, and we report them weekly.
WHAT'S INCLUDED
Capabilities
- Pulls dormant leads from your CRM by date-since-last-contact and by reason code
- Multi-channel reactivation sequences
- Custom messaging per dormancy reason
- Win-back offers and incentives logic
- Conversion tracking back to deal closure
WHAT WE COMMIT TO
What we commit to
Reactivation engagement on 6-12 month dormant lists, with results measured at 90-day mark.
WHAT WE DON'T DO
What we don't do
- — Lists older than 24 months
- — Opted-out contacts
- — Lists without documented prior consent
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Tell us about your business and we'll map this service to your specific gaps.